2000HRM Management and Leadership in Marketing
Portfolio Structure
Introduction – Make sure that this section should cover the 6 chosen chapters i.e. Include only one introduction for the portfolio.
· Identify the chosen topics.
· Indicate the key themes/models/theories you are adopting.
· Brief linkage to marketing (this could be positioned in the concluding section as well; no need to link each topic to marketing. You can develop a general critical linkage to the marketing context).
· Outline for the portfolio
Body (Below you will find a recommended structure of one random topic)
· Define and explain the chosen themes/models/theories from the chosen chapter. I would recommend choosing 1-3 approaches from one chapter. Keep in mind that you only have around 600 words. Most of the times 1 or 2 approaches could be ideal.
· Examine the challenges managers/leaders face (from the perspective of the adopted theme/model/theory you have adopted in this section).
· Provide a recommendation/s for the included challenges.
· Draw on wider reading in producing your answers. Academic evidence is very important to support your argument. You may wish to compare between different sources as well.
· Support your argument with one seminar activity (I am very flexible in that sense; to an extent that I could be very lenient if you have developed a critical argument away from the seminar activity).
Conclusion - Make sure that this section should cover the 6 chosen chapters i.e. Include only one conclusion for the portfolio.
· What is your reflection on Leadership and Management now that you have completed the portfolio?
· Brief linkage to marketing (this could be positioned in the introductory section as well; no need to link each topic to marketing. You can develop a general critical linkage to the marketing context).