MIS 111 Applied Business Project 3
Summer II 2025
Assignment Overview
For Applied Business Project 3, you will create an informational (authority) website providing investor-related information on the business you previously researched for ABP-1 and ABP-2 (refer to your D2L grade book for your “ABP Ticker”). Your website should include a brief overview of the company and products, and additional information on the corporation’s management, stock, and financial status that would be of interest to investors. As discussed in class, your website should consider the principles of good website design and the effective use of both textual and graphical information. (An example webpage is included with this document as Appendix A.)
Business Objectives of Website Designs
As described by Thrive, a website design company, every website can be sorted into one of four types, each with their own defining factors and sales structure. By knowing what kind you want before making any design or marketing decisions, you can effectively attract the audience you want and complement a well-defined marketing plan.
Authority Website
The authority website serves as an online presence for your business. This is the place potential customers can go to get information about your company’s products and services, as well as learning how to get in contact with someone about your services. People visiting this type of website will already have heard about your company and are looking for more detailed information as part of their decision-making process. Your website serves as an online placeholder, giving your business more legitimacy in the eyes of your customer.
Lead-generation Website
As its name suggests, this type of website site is focused on generating leads through its online presence. SEO and targeted marketing strategies play a huge role in bringing in new customers, although direct sales occur offline. These websites focus on prospective customers who are ready to spend their money, but who need to be convinced that your business is the perfect place to invest.
Sales Website
This type of website is especially popular, as both leads and sales are all done completely online. These are the sites that sell products or services through e-commerce, even if the business utilizes online scheduling and payment, but provides the service in-person. In general, if a site has a cart function, then it falls into the sales website category.