辅导 Digital Content Creation DMC2006辅导 留学生Matlab语言

Assignment Title

Content Creation Portfolio

Weighting

100%

Submission

11.04.2025 @ 11:59pm

Feedback

05.05.2025

Word Count

3,000 Words, 3 Minutes

Key Resources

Online Reading List

Details

You must produce a portfolio of work that demonstrates an ability to develop media content for a range of different purposes. This will include experimentation with creative and technical practices spanning design, filmmaking  and  animation,  as  well  as  content  that  has  been  produced  for  a self-identified  brand and marketing campaign. These elements must be accompanied by an ongoing critical evaluation of learning and outcomes. A template will be provided in which all work should be included and submitted.

A. Content Experimentation

This part of the document will include a number of exercise outcomes that demonstrate understanding of various  content  creation  practices  and  software  tools.  These  are  focussed  on  experimentation  and learning, and will largely be completed in class. There is an opportunity to reflect upon and evaluate skill development, and identify areas for improvement. The outcomes are as follows: -

●   Brand Identity Semiotic Analysis

●   Iterative Brand Logo Design Poster

●   Layout Thumbnail Sketches

●   Principle-Based Poster Production

●   Brand Identity & Deck Development

●   Eco Brand Promotional Video

●   Advertising Animation Analysi

●   Eco Brand Stinger Animation

●   Bouncing Character Animation

●   Gamer Stream Animation

B. Brand Content

This part of the document will include assets that you have produced to promote a self-identified brand, as well as evidence of pre-production and planning work. The execution of these elements will demonstrate the creative and technical skills that have been developed earlier in the module. This should be completed independently, though there will be opportunities to work on outcomes in classes towards the end of the module. There is an opportunity to critically evaluate the body of work and identify areas for future skill development. The outcomes are as follows: -

●   Ideation Board -  Evidence of research, ideas and iterative design

●   Logo Style Guide - The brand logo and visual specification

●   Brand Deck -  A stylised overview of brand characteristics

●   Logo Stinger - An animated version of the logo (c. 5 Seconds)

●   Mission Video - A promotional video for social media (c. 30 seconds)

Outcomes

1. Conduct research using established investigative practices to gain an understanding of digital content production and outcomes in an identified context

2. Critically evaluate ideation, pre-production and production work

3. Iteratively ideate upon concepts for digital content production through a range of communication techniques

4. Produce appropriate planning and pre-production materials for a specific digital content production context

5. Use creative and technical processes to produce digital content appropriate to a specific digital content production context