Assessment 2: Creative Portfolio
Overview
Each day (for Days 1-6 of the course) you will be given a different practical set task. These tasks will be started in class, and then you are expected to refine your work into a portfolio on Day 7.
Each of the creative portfolio daily set tasks can be found in the daily in-class modules on Canvas. They have been copied below as a check list for your reference and ease of access when completing Assignment 2.
Complete list of set tasks
● Guide for the Digital Age
● Social feed analysis
● Exhibition Moodboard
● Make-a-meme
● Stakeholder Map
● Generative Al Experiment (film posterorbookcover)
Task Descriptions
The task descriptions below have been copied from the daily in-class module and are a little removed from their original context.
Please check the relevant module that the task comes from, or ask your tutor if you have questions about a task.
Creative Portfolio Set Task: Guide for the Digital Age
Required
This task is an opportunity to think about the knowledge you have gained about digital communication-including common issues and larger social problems-and how you can help specific groups grapple with a digital issue.
"If you can't explain it simply, you don't understand it well enough."
Popular quote of uncertain origin,oftattributed to Einstein.
The Task
Inspired by the quote, this task requires you to create a communication artefact that functions as a 'how to' guide or educational resource for navigating/dealing with challenges in the digital age. It should be designed in response to a defined audience want/need/issue, for a specific demographic of your choosing. In previous days we have noted that audiences are not just targets of information or campaigns: they may also be actively seeking information and assistance. We have also considered the role of quality communication plays in making complex ideas simple.
In this task, you need to think about what different audiences want and need, based on the digital problems and challenges they are encountering. You can start with the key issue and define the audience, or choose the audience and think about the problems they face.
The guide gives you an opportunity to showcase your own understanding and ability to explain something to others, as well as challenges you to empathise with your audience and proactively create a communication resource in response to something they want or need.
Your guide can be in video or written or visual or verbal format, provided it is appropriate for your target audience. Make sure you also have a clear context, purpose and message for the artefact you are creating.
Examples and ideas
The type of digital information guide you create is up to you.
Issues and audiences
There are many widely reported concerns you might like to address. Thinking about age alone, older audiences are often targets of online scams, while young people can be exposed to harm in online gaming spaces. You could make a guide for first-time voters being exposed to political misinformation. You could craft a guide to managing procrastination for students or employees, the best way for a budding creative to set up their new laptop, or the best way for a someone to start a small business. It could also be an issue that you relate to, one you have existing experience with, or one that fits a running theme of your portfolio artefacts so far. Be creative, but also realistic. Keep your focus specific. Keep your work clear and concise.
Structure
Some common structures for information guides include:
● A'frequently asked questions' (FAQ) answering questions your imagined audience might have.
● A 'how-to' step-by-step explainer that tackles a single question/issue related to managing information.
● A checklist of things to do to address an issue(s).
● A 'do and don't' list.
● A 'decision tree' flow chart to assist the audience and support their decision making.
● A 'journey map' that prepares an audience for what to expect as they navigate a problem.
Inspiration
For inspiration, you look to existing fact sheets, guides, and infographics. Think about what is and isn't indluded in these examples.
Do they feel credible? Do they have too much information or too little? Who are they aimed at?
● ACCAN consumer tipsheets:these are created by Australia's consumer representative body for telecommunications technology.
● ARC Centre for the Digital Child:these resources are created to assist parents in making decisions related to children and media.
● eSafety Commissioner:the Office of eSafety create many resources for specific communities, with guidance on how to stay safe in digital spaces.
Instructions
1. Choose your audience: clear about their demographic and psychographic characteristics and their requirements. Review the material in the 'audiences' topic to refamiliarise yourself with the kinds of targets you might have.
2. Identify what your audience wants/needs when it comes to managing information in the digital age. What issues and challenges do they have? How can direct targetted communication help tackle some of these?
3. Choose a purpose and message for your guide that is aligned with one of the audience wants/needs/issues/challenges you identified in Step 2. What do you want to change in their behaviour? What issue do you want to solve?
4. Choose a media format (written, visual, verbal, or video/mixed media) and outline the context for your guide based on what is appropriate for your target audience, purpose and message.
5. Plan and draft the content for your guide. Use whatever digital tools you have available to support its development. As always, be sure to attribute the use of existing media and/or Al where appropriate.
6. Create and finalise your guide for inclusion in your creative portfolio.
There will be time in class this day for Steps 1-5, though you will need to refine and finalise your guide in your own time,