Marketing Plan (35%)
Principles of Marketing
Assignment Description: Individual written report
Overview & Your mission
In the Marketing Plan assignment, you will take on the role of Marketing Manager for Clean Collective, a New Zealand beverage brand. The company has been successful in the alcoholic beverage market so far, and has decided to expand into the energy drink market. Clean Collective has launched 4 flavours, but is eager to add more new products. You have been tasked with developing a new energy drink product and preparing a strategic marketing plan for its launch in New Zealand in October 2026.
Your Marketing Plan should demonstrate your understanding of the marketing planning process and your ability to apply marketing theories and concepts in a real-world context. This assignment is designed to help you develop essential marketing skills while working on a product launch scenario that mirrors industry practice.
Objective of assignment: To develop good research, strategic thinking and creative skills. To complete a marketing plan.
Instructions for completing and submitting: Submit a word document with a required coversheet.
Word limit: 3,500 words (no buffer!)