Template task 3: Dutch Companies
For this task, students choose a Dutch company from the list below, and describe the culture of that
company by answering the questions.
Companies to choose from:
Royal Dutch Shell / Akzo Nobel / Philips / Blendle / Heineken International
Questions for analysis:
1. What sort of hierarchy structure does the company have? (Trompenaars page 157 - 181)
Explain your choice in approximately 150 words.
a. Family
b. Eifel Tower
c. Guided Missile
d. Incubator
2. What sort of organization structure does the company have? (Link in StudySmart) Explain in
approximately 150 words. Combinations are possible. Add a graphic display of the
organization.
http://www.yourarticlelibrary.com/organization/8-types-of-organisational-structures-their-
advantages-and-disadvantages/22143
a. Line organizational structure.
b. Staff or functional authority organizational structure.
c. Line and staff organizational structure.
d. Committee organizational structure.
e. Divisional organizational structure.
f. Project organizational structure.
g. Matrix organizational structure and
h. Hybrid organizational structure.
3. What is the identity of the company? What kind of identity is the company going for?
https://simplicable.com/new/corporate-reputation
a. Describe mission, vision and core values in approximately 150 words. (Use your own
words!)
b. Illustrate the Corporate Reputation of the company through a news source (cite your
source) about two of the following in approximately 50 words:
i. Customer Experience
ii. Organizational Culture
iii. Financial Reputation
iv. Reputation Systems
v. Social Media
vi. Sustainability
vii. Risk Management
viii. Incidents
ix. Authenticity